BalanceOn, Total Healthcare Brand



BULLSONE, #1 Car Care Solution Provider in Korea, has thriven to
establish healthy, safe and joyful car environment for consumers
through continuous endeavor and innovation.
Starting with the development of premium cushions for healthy
and comfortable driving, BalanceOn
has solidified its market posi-
tion by developing and selling a line of products intended for healthier and more comfortable lifestyle.

The goal of BalanceOn is to balance physically and mentally for a healthy lifestyle.


The philosophy of BalanceOn is to maintain a correct posture and realize
a healthy life through the physical/mental balance. As the best brand for
body balance.
BalanceOn will continue to provide a new paradigm for health-
care and help consumers live healthy and happy lives.


New materials of Vetagel™ were applied to various products (e.g.
seat, pillow, topper, mattress, lumbar, etc.), and a Double-layer honeycomb
structure designed to optimally distribute body pressure was incorpo-
rated. This is the core technology of BalanceOn.
The brand mark of BalanceOn where a dual hexagon shape of
honeycomb structure was applied as a core BI graphic element

has been commonly applied to various packages, advertisements and
promotion materials as a consistent graphic identity.
Lime green, the main color of BalanceOn, signifies health, balance and energy, and uniformly applies to all brand communication tools.
Eco-friendly and healthy image represented by lime green of
BalanceOn indicates the integrity of BalanceOn that helps cus-
tomers enjoy healthier and more energetic lifestyles.



밸런스온 테크놀로지
Multi-layer Honey Comb Technology™

Based on Double-layer Honey Comb Technology™ and new materials of Vetagel™, BalanceOn optimally distributes body pressure and accordingly supports smooth blood circulation. In addition, it stimulates the continuous air circulation of a number of interactive air cells and air pumping systems, hence maintaining pleasant environment. Through a variety of product line-ups, Balance On has treated customers with the concept of “Always Comfortable and Healthy with BalanceOn”.



  • As shown in the description, we will explain the main functions briefly as it may be difficult to actually see the functions.

    BalanceOn Seat does not become flat after long period of use, while still softly supporting the hip. 

    Compared to sitting cushions with the memory foam material, BalanceOn Seat has the following features that enable such functions.

    Memory foam is a material developed to have high density and low elasticity features, so the cushion becomes flat and loses elasticity after long period of use. 

    These are not the disadvantages of memory foam, but its intended features.

    This is because NASA developed the memory foam to instantly disperse the strong impact to the passengers during the space ship launching.

    It only takes few minutes for the space ship to pass through the atmosphere for receiving less gravitational effect. 

    The memory foam cushion may seem comfortable, but as described above, it is made of low-elasticity material, so the initial compression strength after impact is not restored to lose elasticity after long period of use.

    Memory foam cushion is suitable when sitting and standing on the cushion repeatedly for just few minutes to protect the hip and joints.

    Meanwhile, the Vetagel material of Dobule layer honeycomb hexagonal pillar structure applied to the BalanceOn Seat was designed to have the features of high density and high elasticity.

    The Vetagel material of Dobule layer honeycomb hexagonal pillar structure applied to the BalanceOn Seat was originally developed for preventing bedsore on the patients hospitalized for long period of time. 

    When the patients lacking muscular strength sit or lie down, the high-density feature absorbs the impact to the patient, and supports the patient's body through the high-elasticity feature during the long period of lying down. 

    That is why BalanceOn Seat must be experienced for those sitting for long period of time.

  • Using the Vetagel Seat only without the cover is not recommended.

    The green color from the Vetagel might transfer to the cloth.

  • Please consider the physique of the driver and the vehicle type comprehensively for determining the size. 

    M size is designed for an adult male with the height of 176cm and the weight of 70kg.

    If you have the similar physique, L size is actually better for the driver's seat because it has more room and stability to cover the hip and thighs comfortably. 

    Unlike the seat for the general chair, the seat for the driver's seat is in the structure of wrapping the thighs from the side. To utilize the function of wrapping the thighs on the driver's seat, we recommend the L size.  

  • The Vetagel material of Double-layer honeycomb hexagonal pillar structure on the BalanceOn Seat maintains the elasticity to have outstanding restoring force.

    There were numerous changes in the design process of applying Vetagel with the hexagonal honeycomb technology optimized for the column buckling that is used in architecture for maintaining the strong structural tolerance and restoring force for long period of time.

    In addition, 3D test was performed for millions of times by our research institute to guarantee the durability.

    Therefore, BalanceOn Seat will not get ripped and expose the internal material, or get sunken after long period of use.

    Also, BalanceOn Seat can be washed with water, and it shows 99.9% antibacterial effect. The elasticity is maintained after long period of time, and effective pressure dispersion function can be experienced continuously.

    Is the L size possible for use as the sitting cushion in the car?

    L size is 25mm in thickness and 460mm X 420mm in length and width.

    Yes, the L size can be used in vehicles.

    Please refer to the blog link below for the image on mounting BalanceOn Seat in the driver's seat.

  • BalanceOn Seat is a product in Double-layer honeycomb hexagonal pillar structure developed according to the needs of the general consumers based on the medical product used by patients with bedsore or who  have to lie or sit for long period of time. Also, BalanceOn Seat is combined with the patented technology of the Vetagel material.

    There are three major improvements compared to the existing functional seats such as the air seat or latex seat.

    1. Unlike other functional materials, the Double-layer honeycomb hexagonal pillar structure and Vetagel material of BalanceOn Seat does not pressurize or distort the micro-vessels, enabling good blood circulation to provide comfort in sitting position even for a long period of time. 

    2. Each cell in Vetagel material of honeycomb structure reacts to the fine movements of the body for air exhaustion to maximize the air permeability, and the non-slip cover on the bottom of the BalanceOn Seat and the unique weight of the Vetagel  material helps the proper posture of the driver, by preventing the chair sliding back easily.

    3. The Dobule-layer honeycomb hexagonal pillar structure and Vetagel material prevents the contents from bursting or sinking, and the product can also be washed with water to enable long age of use. The product is more economic when used for a long period of time.

    In actual use, 9 out of 10 people showed satisfaction, along with 8 out of 10 taxi drivers who conveyed high satisfaction level. 

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